Laying the Foundation with SEO: Starting Strong
What should be the first step of a structured SEO plan?
Understanding the Journey Ahead with the First Step
You wouldn’t embark on a road trip without first checking your vehicle's condition, right? Similarly, before diving deep into the vast world of SEO, it's vital to understand where your business currently stands online.
Just as a road trip needs a map, your SEO journey requires a structured plan, and it all starts with one pivotal step: finding your SEO baseline.
Why the Baseline Matters
Imagine trying to improve without knowing your starting point. It's like trying to get fitter without knowing your current weight or stamina. By understanding where you currently are in the online realm, we can tailor a plan that propels your local service business to the heights it deserves.
This baseline gives us clarity on what’s working, what isn’t, and where there's the most potential for growth.
Our Approach: Simple Yet Effective
Dive into Google Analytics
Think of this as your business's health check-up. Here, we'll look at how many people visit your website, how they found you, and what they do once they're there. It’s like having a bird's eye view of your store's foot traffic.
Explore Google Search Console
This tool is like a bridge between your website and the vast world of Google search. It tells us what keywords people are using to find you, ensuring we highlight your strengths and address any gaps.
Content-Based Link Building
Crafting compelling, localized content that other websites naturally want to link to, positioning you as the local expert.
Competitor Analysis
How competitive your local market is is a big deal to knowing what we need to do to build a structured SEO plan that is successful. How many people do what you do in your area? How good are their online presences?
We gather all this information. And don't worry, we only work with one local service provider per industry in any given 10-mile radius.
Benefits of Setting a Strong SEO Infrastructure
- Clarity and Direction:
With a clear picture of where you stand, we can map out a precise route to get you where you want to be.
- Wise Resource Allocation:
By knowing the current status, we ensure every dollar you spend and every effort you make counts, avoiding wasted resources.
- Confidence in Progress: As we implement our strategies, you'll see tangible growth from a well-defined starting point, giving you confidence in our approach and the results.